Successfull Business on TikTok

FILE - In this Sept. 28, 2020 file photo, a view of the TikTok app logo, in Tokyo. The Biden administration is putting on hold a deal brokered by the Trump administration that would have had Oracle and Walmart buying a big stake in popular video app TikTok, according to a report in the Wall Street Journal, Wednesday, Feb. 10, 2021. (AP Photo/Kiichiro Sato, File)
For several years now, the world has been undergoing a process of virtualization in which social networks have become one of the main business tools. They allow us to reach a large number of people, segment our audience and enhance our brand image.
In the wake of the pandemic, this virtualization accelerated. And this situation brought with it the evolution of several brands, the decline of some, and the popularization of others. This situation led to increased use of mobile devices due to the advent of teleworking and the demand for entertainment. And so, a large number of online businesses emerged, using social networks as their main means of advertising and sales.
One of the platforms that benefited from this situation and increased its number of users exponentially was TikTok, already known to all, which shares short videos, in vertical format, selected based on the activity of each user with the application. This is a great tool for audience segmentation, in which a high number of views can be reached in a simpler way than in other social networks since these require more time, work, and effort to virtualize content due to its format, although once achieved, it is quite effective.
Thus, after this increase in popularity, the platform began to be used by brands as a means of promoting their products and creating content to reinforce their corporate image. But, TikTok has its own culture and its own language, so I bring 6 tips to boost a business on TikTok effectively:
Define our corporate image and be faithful to it.
It is necessary to correctly define the image and voice of our brand. How it will communicate with others, what tone it will use, and adapt it to the culture and language of TikTok in an original way. It is convenient to analyze what type of content would work best in order to position ourselves in a good place on the platform.
Always be updated and attentive to current trends.
Memes, dances, hashtags, challenges, popular sounds… Everything is part of TikTok and it is essential to be informed about these trends in order to be able to interact with them in time and thus have a chance to appear in the eye of our audience. Also, we must take advantage of these trends and give them a touch of originality by being true to our voice in order to highlight our brand image and show that we are in tune with them.

Know our target audience and how they behave within the platform.
Within TikTok, there are several determined groups of people with a taste for the same things, who have developed their own language in TikTok, with their own jargon, sounds, hashtags, trends, jokes, and key gestures, thus generating an internal subculture within the platform. If you are seeking a source of inspiration and guidance to buy tiktok followers, visit their web page to learn more.
It is important to be attentive to the tastes of our audience so that we do not miss anything and can detect opportunities to reach them. Some of these groups can be readers, people with a taste for fashion, otakus, actors, dancers, users with a taste for comedy, tabloids, and many other types of profiles.
Knowing the tools provided by the application.
TikTok offers a huge range of possibilities. This application allows its users to create short videos with background music, cut, edit, write, speed up, and slow down the video, apart from several other functions such as filters and effects. With this, we can produce much more striking and personalized content and use it to attract new customers and retain current ones.