Writing a blog is one of the best strategies to spread your brand on the Internet in a natural way and without investing money.
Offering useful and complete content to your audience is a strategy known as “content marketing” and allows you to get closer to your audience and be seen as an authority in your market niche.
In addition, when your content is really good and helps your readers, Google interprets your site as important and starts showing it on its results page when people search for keywords related to your business. Great, isn’t it?
That’s why it’s crucial to know how to write complete content.
However, an excellent idea and a great knowledge of the language do not make someone an excellent writer. It is really necessary to have some techniques to make your texts more and more solid and to generate knowledge.
The big challenge we face is: how to write well in a blog?
In this post we are going to help you understand the main points you need to think about in order to create relevant and quality content.
Are you ready for a magical journey through the world of web text construction?
Know your target audience well
Good ideas aimed at the wrong people are just unimportant issues.
The main thing when you write on your blog is to have complete content, delivered at the right time and to the right people. That is, creating texts that have a purpose, with content and context.
There is no point in studying and writing a complete post if it is not read by people who want to know more about this topic.
But how can you know who is interested? By creating a buyer person (also known as an avatar).
Understand your potential readers’ problems and put yourself in their shoes. This way you can write in your blog with real objectives.
Have good ideas
It may sound easy, but having good ideas is more than just thinking about topics you know.
Writing on your blog is one way to educate your readers. That’s why you need relevant content.
Of course it’s important to write down the idea every time you think of a topic. But then you have to analyse if it could be useful for the blog.
So:
- Look for the content you’ve imagined. See if they are popular and developed on the Internet.
- Always keep up to date. Read different blogs, magazines, newspapers and books.
- Create a study routine. Learn how to search for information on topics you don’t yet know or master.
Define the keywords you will use
If you already have a well-defined buyer person, this is the ideal time to research keywords.
Use terms related to your blog’s niche and that are always on demand. You can use tools such as Google Keyword Planner and Keyword Tool, which display terms related to what you’re looking for and indicate the average Google search volume for that word.
In general you will have to work with two types of keywords: head tail and long tail.
- Head tail are broader words that describe your post’s overall niche. For example: you want to write a text about violins. In the development you want to show songs to play with the violin. A head tail keyword could be “songs for violin.”
- Long tail are very specific terms. Because they describe your topic more, the text is more likely to reach the top of the search with less competition. Even in the case of violins, you can be very specific. “Romantic songs for playing violin at weddings” is an example that could be used.
Remember to choose your keywords based on the topics your buyer person is trying to learn more about. But avoid typing the same word several times.
At the beginning of the creation and use of Google, in the 90’s, search results were given according to the exact keyword. The search engines were unable to analyze semantically. That is, they did not understand that words in the same semantic field spoke of a single subject.
The analysis of putting texts as first placed in Google was done only by the syntax. This means that the texts that repeated the keyword several times were shown at the beginning of the first page of the search engines.
Noticing this flaw, site and blog owners studying SEO techniques started to write the same term several times throughout the text. This made the texts look good as search results. Then, search engines realized that it was necessary to prevent the best positions from being occupied by repetitive texts.
For that reason, and over the years, the algorithms that calculate the percentage of times a word appears in the text have been improved. the number of repeated keywords was no longer taken into account to classify the text properly. What is important now is the relevance of the topic and the words in the text related to that content.
Some of the updates of the algorithm are: Panda, Penguin and Humming Bird. They are in charge of relating the title with the rest of the text. So, if you write about “How to make a birthday party,” the algorithms look for synonyms and words of the same semantic field, for example “balloons”, “party room”, “decoration”. Then, by using similar terms and the same semantic area you can avoid keyword stuffing.
Thus, search robots identify texts that use the same keyword, which are penalized and no longer appear as first positions in Google.
Now, search engines try to understand the purpose of the search for each subject. Therefore, the results displayed are the most useful and related to the keyword.
In other words: the most valuable texts in searches are those that allow a good user experience. This is why content is so important. When you write on your blog, your texts have to be educational and complete for the users.
Besides, repetition makes the text boring. Readers may stop reading to the end because of this.