Choose the best theme for your WordPress website
When designing and developing a website in WordPress, the choice of theme is the most important decision, not only for the functional aspect, but for other key aspects such as loading speed, SEO, marketing, etc.
Is your WordPress page different from others? If not, here’s how to choose a WordPress theme, not only to differentiate yourself from your competition, but also to make your online project a success.
If we look at it from a marketing point of view, your website should be unique and that translates, graphically, into a composition or structure of its own, which fits the expectations of the end user, while standing out from the competition.
Do you realize how important it is to know how to choose a WordPress theme? For me, along with installing the right plugins, it’s 50% of the job, the rest is content and technical aspects that improve the user experience.
Now you may ask yourself, “What do I need to consider when choosing a WordPress theme? Thank goodness I’m here to answer you! 🙂 Let’s see some key points for the choice!
Key points for choosing your best WordPress theme
These points are not of fixed importance – for me they are all important – although it is true that, in order for any project to progress, we sometimes give in on some and hold on to others. It’s like marriage, you know? It’s a question of agreement and compromise.
Remember, the most important thing is that your project becomes a reality, whether it’s changing the look of the page you currently have or starting a new one!
Responsive design
Where are you reading this article from? From your cell phone! And no, I’m not spying on you, I promise, it’s just that more and more people are connecting to the Internet through mobile devices.
This “Mobile first” thing is becoming more and more important. Every designer/programmer/customer should focus on the mobile version, and then move on to the desktop version. The fact that the design is responsive facilitates this transition from one device to another.
I’ll tell you a little story: we once worked with a WordPress theme and it looked good on many phones, but for some reason everything changed when we saw the page from the iPhone. Keep reading so you know what the problem was!
Adaptability for your company and sector
If you’re wondering how to choose a WordPress theme and have been in touch with the system you’ve got your work cut out for you. If you go to the “themes” section in the admin panel, you will see the ranking of free WordPress themes according to the suggested use of the designer or programmer. These same themes can be purchased in the premium version.
What is the difference between the designs? Color management, section layout, sizes, fonts, design criteria.
For example, for a cooking blog, an ideal theme is more visual, it has large images, video sections, among others. In a news portal, on the other hand, the home screen is less loaded with images, has a preference for titles and presents the information in blocks that the user can easily read.
Cross-browser compatibility
I’ll get back to you on the story, okay? What was happening was something quite common, the CSS of the subject was not taking the special considerations for it to be seen correctly in Safari. If we hadn’t noticed, we would have had to redo the style sheet and that meant more work. Why does this happen so often? Let’s go with the explanation!
Even when it comes to standardizing everything in web design, every browser has certain particularities that don’t allow you to read the code the same way all the time (although every day there are fewer differences). In those specific cases, special instructions must be made to maintain the design.
It’s not easy to know if your WordPress theme has those considerations, for this, try before buying or ask other buyers or do as I do, find out some page that uses that theme (sometimes it can be difficult), and analyze how it looks already mounted.
Ease of customization
The fact that it is a theme does not mean that all the pages that are mounted with it must be the same.
Loading speed
This is a technical aspect that you cannot test before buying a WordPress theme, but if you could install the free version -if it existed-, do tests and then decide.
In many cases, the loading speed is improved once the page is mounted, as it includes aspects such as caching, image optimization, servers, etc.
In any case, you can look for errors in the development of the code that prevent the correct loading of the content.
Technical support to the client
WordPress expert support is ideal, but let’s face it, this is only offered on paid WordPress themes or custom developments.
In fact, the technical support that many templates or themes offer is limited to having a forum on your page, where a community can clear up your doubts. In that sense, custom development offers you better support.
SEO Optimization
When we talk about SEO at this level what matters is that the subject is designed in such a way that it is easy for search engines to browse and analyze it, and then index it.