What is digital marketing
What is Digital Marketing?
Digital Marketing, called online marketing in Mexico, is the use of the Internet and social networks with the aim of improving the marketing of a product or service.
It is important to note that digital marketing is a complement to traditional marketing not a substitute.
The concept of digital marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell others). Social Media Marketing, also called Social Network Marketing, is part of digital marketing although it is a concept that emerged several years later.
Importance of Digital Marketing
- Measurement: when a digital marketing strategy is carried out it can be measured much more easily than traditional marketing strategies.
- Personalization: digital marketing democratizes personalization, i.e. it allows to personalize the treatment with the client at a very low cost. It is important to note that modern consumers expect a completely personalized treatment from companies.
- Brand visibility: if a company is not on the Internet, it “does not exist” since it has been proven that most people search the Internet before buying a product or service in the physical or digital world.
- Customer acquisition and loyalty: digital marketing allows you to attract and capture potential customers and to build up the loyalty of current customers.
- Increase in sales: digital marketing allows a significant increase in the company’s sales since the potential customers of most organizations are in the digital world.
- Create community: digital marketing and especially social network marketing allows to create a community that interacts with the brand, creating an emotional link between it and its customers.
- Powerful channel: digital marketing uses the Internet and social networks as a channel, which allows for a great impact on the reach and positioning of brands.
- Experimentation: digital marketing allows you to test tactics and adjust strategies in real time to optimize results.
- Low cost: digital marketing strategies are lower cost than most traditional marketing strategies, making them accessible to small and medium enterprises.
Main Digital Marketing strategies
The website
The website is the fundamental pillar of digital marketing as it is the place where the company offers and sells its products and services. It is very important to have a professional website so that it generates enough confidence for potential customers to be encouraged to have a business relationship with the company.
The website must be easy to navigate and have elements that facilitate the conversion of visitors, that is to say, that the objective of the website is fulfilled.
The business blog
Every company should have a blog as it allows to attract the audience of interest to the organization through useful articles. The blog is the center of the content marketing strategy and allows companies to create fresh content that has a better positioning in search engines.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a process that aims to ensure that when someone searches in Google or another search engine for a product or service that the company sells, the website will be in the first search results. SEO is one of the digital marketing strategies that leads to more traffic to the website.
Social Networking
It is necessary for companies to have a professional presence in the main social networks (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Google+, Snapchat, etc.) whose main objective is not to sell products and services, but to create a community of users with an emotional link to the brand. The objective of social networks for brands will be: to turn strangers into friends, friends into customers and customers into brand evangelists.
Online Advertising
Advertising on search engines (Adwords) and social networks (Facebook Ads, Instagram Ads, etc.) have become an excellent option for companies to reach their audience. Of all the digital marketing strategies, this is the only one that allows you to achieve results immediately.
Email Marketing
The use of email as a marketing strategy is usually very effective, as long as it is done with the permission of the person receiving the emails. This strategy is especially useful for e-shops as it allows them to bring potential customers to the website.
Creating a value-added audience newsletter works very well for the user to open and read the brand’s emails.
Other Digital Marketing Strategies
Other strategies that can be used from digital marketing are:
- Affiliate marketing: is the payment for referrals to other websites.
- Influence marketing: is the use of influencers to increase the reach of the brand.